LEGAL
Privacy Policy
Last updated: August 2026
Konsa Pehnu ("we", "us", "our") is an AI styling app that helps Indian men digitize their wardrobe and get personalized outfit recommendations. This policy explains what information we collect, how we use it, and the choices you have.
Information we collect
- Account information — such as your name, email address and any profile details you choose to provide during onboarding (for example style preferences, lifestyle, and location).
- Wardrobe photos — images of clothing you upload so the app can build your digital wardrobe and generate outfit ideas.
- Usage data — how you interact with the app (features used, outfits saved, general analytics) so we can improve the product.
How we use AI to process your photos
Wardrobe photos you upload are processed by AI/vision services to identify clothing attributes such as category, color and style, so that Konsa Pehnu can recommend outfits from clothes you already own. This processing is used to power the app's core styling features — not to build a public profile of you.
How we use your information
- To operate core features: digital wardrobe, AI outfit recommendations and the AI stylist chat.
- To personalize recommendations based on your stated preferences and wardrobe.
- To maintain, secure and improve the product.
- To communicate with you about your account or the service, where applicable.
Analytics and third-party services
This website uses Google Analytics to understand aggregate traffic and improve the site. Where the app relies on third-party infrastructure — for example cloud hosting, image storage, or AI model providers — those providers process data only as needed to deliver the relevant feature, under their own security practices. We do not sell your personal data or wardrobe photos to third parties.
Data retention and deletion
You may request deletion of your account and uploaded wardrobe images at any time by contacting us using the details below. We retain information only as long as needed to provide the service or as required by law.
Your rights
- Access the personal information we hold about you.
- Correct inaccurate information.
- Request deletion of your account and uploaded images.
- Withdraw consent for optional features (such as body/fit or colour profiling) at any time.
Cookies
The website uses basic analytics cookies/scripts (Google Analytics) to measure site usage. These do not identify you personally.
Children's privacy
Konsa Pehnu is not directed at children, and we do not knowingly collect information from children.
Changes to this policy
We may update this policy as the product evolves. Material changes will be reflected on this page with an updated date.
Contact us
For privacy questions or data deletion requests, contact us at contact@konsapehnu.com.